A NOTE FROM THE PRIMROSE SUPPORT CENTER

At the Primrose Support Center, we are dedicated to creating and maintaining a strong brand image and differentiating ourselves in the childcare space. This is key to being recognized as a premier brand. To elevate the collective Primrose brand image through visuals and repetition of specific colors, we are making the strategic decision to offer Primrose branded apparel in six distinct colors:

• Primrose green
• Navy
• Light Grey
• Dark Grey
• Black
• White

The primary apparel color will be the Primrose green as we look to further differentiate our brand from daycare competitors who, traditionally, wear bright primary colors.

In addition to promoting brand differentiation, a defined color palette allows for more competitive pricing on apparel items. Offering six colors allows Franchise Owners and their school teams some flexibility and variation. Please contact Insidesales@iceboxmail.com if you are interested in placing special orders for these six approved colors. Pink apparel items will be offered for purchase only in the month of September to be worn in October in support of breast cancer awareness.

Previously purchased Primrose apparel in other colors will continue to be recognized as an acceptable uniform until further notice.

As a reminder, the only approved vendor for branded Primrose apparel is The Icebox. Purchasing branded apparel at any other vendor is considered contrary to the franchise agreement and would be considered out of compliance.

Thank you for your continued support and dedication to the Primrose brand.

Sincerely,
Primrose Support Center